Chevy Tahoe set to become Chevrolet’s new flagship SUV in Korea

While some people might associate large SUVs like the Chevy Tahoe with America, South Korea wants to change that. GM is working hard to expand Chevrolet’s presence in Korea by expanding the SUV lineup alongside electric vehicles.

Korea gets a Chevy Tahoe SUV to expand its lineup

The Chevy Tahoe SUV in Korea | Chevy

In January, the 2022 Chevrolet Tahoe was officially launched in Korea for the first time, GM’s press release says. The iconic SUV has never been to South Korea before, as the country tends to focus on smaller, more compact vehicles. All that has changed now that the Chevy Tahoe is set to become the automaker’s new flagship SUV.

“The Chevrolet Tahoe, with its unparalleled presence, is the flagship SUV model of the Chevrolet brand. The Tahoe complements Chevrolet’s already extensive SUV lineup and will offer more choices to our Korean customers. » GM

Chevrolet plans to work on “expanding domestic customer choice, range and experience with the new Equinox.” Orders for the Tahoe opened in January and deliveries are expected to begin as early as next month. The Chevy brand will be the first brand in Korea to offer a variety of SUV sizes. The automaker will supply small SUVs all the way up to the very large Chevy Tahoe.

There has been a recent increase in outdoor activities which has changed the needs of Korean customers. The Tahoe can be used for camping, yachting and kayaking to haul all sorts of gear that might not fit in a more compact SUV.

The Chevy Tahoe will help establish a new domestic SUV segment

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The Chevrolet brand created the compact SUV segment in Korea and plans to continue this trend with the 2022 Chevy Tahoe. The automaker wants to establish a new, larger domestic SUV segment. The Chevrolet Trax was one of the first small SUVs to be developed and marketed in Korea. It was also popular in other markets.

After that, the Trailblazer SUV was one of the brand’s best-selling models. Chevrolet calls it a “midsize, premium, premium compact SUV.” The team in Korea led this development cycle. After that, the mid-size Equinox will hit the markets in the first half of the year.

In February, the large SUV Traverse arrived in Korean markets. For this version, the interior and exterior have been improved to better meet the needs of this market. Chevrolet also added more convenience features to the full-size SUV.

It’s part of a new Chevrolet strategy that includes electric vehicles

GM has an exciting strategy to build SUV presence in Korea and the Chevy Tahoe is a major part of the strategy. The automaker is working on a two-track approach to boost its portfolio in the region. “It increases the overall value of its brand with a mix of locally made and imported premium products,” Chevy noted.

The plan calls for a few electric vehicles to hit the market by 2025, including the new Bolt EV and Bolt EUV sedans. After that, it is hoped to bring more Chevy Colorado pickups to market. Since its introduction, it has been a success.

Adding the Trailblazer and Chevy Tahoe will only bring more options to market. There are over 400 service centers throughout Korea, more than any other imported brand. Get ready to see many more Tahoes rolling all over Korea!

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