From EV to EQ: sample the sounds of the Chevrolet Bolt EUV on TikTok

Chevrolet’s new TikTok campaign from Momentum Worldwide uses an interactive add-on and has launched a contest on the platform

From EV to EQ: sample the sounds of the Chevrolet Bolt EUV on TikTok

Chevrolet has focused on culture seekers for the Chevrolet Bolt EUV, launching an innovative new campaign on TikTok that replaces the traditional test drive and instead introduces a more creator-friendly way to experience the electric vehicle.

“Speaking to a demographic that values ​​self-expression, creativity and the arts, we asked ourselves, what if instead of a test drive, you could experience the Chevy Bolt through the way it sounds ?” said James Hodge, brand manager for Chevrolet Canada.

Cue the #BoltBeatRemix, an unconventional partnership between Chevrolet and popular Canadian TikTok star, @IamTiagz, who set out with a simple challenge: produce an original remix of Tiagz’s track Bebe using the electric sounds of the Chevrolet Bolt EUV.

This special collaboration track was created on TikTok with the platform’s first-ever interactive branding effect for an automotive brand, which allows users to use the same Chevrolet Bolt EUV sounds to create their own TikTok remix and content. Even better, creators who engage with branding can be entered for a chance to win a trip for two to a concert of their choice anywhere in Canada.

“Music is part of TikTok’s DNA, giving us the unique ability to connect communities in powerful and joyful ways,” says Joshua Bloom, GM, TikTok Canada.

“Chevrolet is breaking new ground by harnessing the global virality of music on TikTok and creating personalized sound that will inspire Canadians to create original music and share it with the world. We are delighted to partner with Chevrolet on this innovation, first-to-market initiative. »

Chevrolet x TikTok premieres for this campaign include:

  • First musical brand effect
  • First automotive brand to collaborate with a musician for a personalized song
  • First car brand to use the interactive add-on
  • First automotive brand contest on platform

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Chevy

Brand Director: James Hodge

National Director, Marketing Communications: Georges Saratlic

Marketing communications officer: Jenna Abraham

Carat

Account director : Aimee Baumann

Digital Strategist: Khyati Goyani

Communications Assistant: jessica reid

Digital Strategist: Parthian Desai

momentum in the world

Executive Creative Director: Patrice Pollack

Associate Creative Directors: Waleed Bachnak, Paul De La Merced

Creative directors: Antonia Goga, Cesar Vallejo

Senior Content Producer: Ben Sulzenko

Senior designer: Cameron Harapiak

Vice President, Chief Strategy Officer: Ian Kapasi

Senior Digital Strategist: Samantha Kamiel

Group Account Manager: Jeff Perrin

Account director : Andrew Sos

Senior Account Manager: Ben Trattner

Executive account: Allison Yolles

Principal Sponsorship Director: Jared wall

Associate sponsorship strategist: Ben Keymer

Commonwealth

Chief Creative VP: Michael Katzikowski

Account director : Jeff Thomas

Account Supervisor: Lisa Pervoshenkova

Artist

Artist/producer: Tiagz

Writer/producer: Pierre Joseph Fenn

Artist management: Jared Elice, Eric Parker

ICT Tac

Industry Leader: Jeremy Reisler

Brand Partnership Manager: matt sanson

Customer Solutions Manager: Antoine Garcia

Customer Success Manager: Megan Tanory

Lead Creative Strategist: Connie Chan

Head of Music, Canada: Katrina Kernaghan

Music writing: Jordan Sowunmi

Commercial Music and Creative Licensing: Sica rich

Production

Production: Unified Content

Executive producer: Michi Lepik-Stalh

Director: Joe Dibenedetto

Executive producer: Samantha Folliot

Edit

Editorial: Unified Content

Executive producer: Laurie KerrJones

Editor: Peter Miller

Producer: Rebecca Burtnik

Visual effects

Visual effects: Creative think tank

Categories: Automotive, Cars

global momentum, Fri 23 Sep 2022 14:03:41 GMT

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