The SEMA (Specialty Equipment Market Association) show is on the list of highly anticipated automotive events in the United States. Automakers attend the show to show what their cars can do beyond showrooms in terms of accessories and other aftermarket modifications.
General Motors, however, chooses to abandon the 2022 SEMA Show. First noticed by Muscle cars and trucks, the show’s floor plan uploaded online has no Chevrolets on it, except for a Texas Chevy dealership. That’s already a telltale sign, so we reached out to Chevrolet to confirm the deal.
In a statement sent to Engine1:
GM has made the decision not to participate in the 2022 SEMA Show. The SEMA Show has always inspired us, and performance accessories and parts remain an important part of our business.
The reason for Chevrolet, or GM as a whole, pulling out of this year’s SEMA Show is unclear at this point. However, the American automaker is not the first to announce its non-participation in this event.
SEMA itself announced last year that Ford and Honda will not display vehicles at this year’s event. “A change in business strategy” was cited as the main reason for the withdrawal.
Ford has made an official statement to Engine1 about it, saying it is refining its “annual event approach” to better reach and highlight how customers can personalize their Ford vehicles today and tomorrow. The Blue Oval added that it will still be present at the 2022 SEMA Show on select screens and online.
Meanwhile, Honda has yet to release an official statement. Acura, on the other hand, was not specifically mentioned as a non-participant. Whether Honda’s luxury arm will be present with the 2023 Acura Integra on the front row remains to be seen.