Honda launches a new version of the compact HR-V model which is part of the SUV segment

LOS ANGELES (KABC) — Buyers can’t seem to get enough of crossover SUVs, especially the smaller ones. One of the originals got a facelift – the Honda HR-V.

This makeover was a way for Honda to stay competitive with its competitors.

“The subcompact SUV segment is one of the hottest segments. Since the launch of the nameplate, there have been double the number of competitors in the segment,” said Quincy Tam, product planner for Honda North America.

The redesign brings a sleeker, newer look and a stance that suggests more substance. The new technology inside is to appeal to these young buyers.

Prices start at just under $25,000.

“It’s an area where a lot of manufacturers are seeing young buyers coming into the brand, and not just young buyers coming into the brand, but they’re able to transition them into their other lines,” Tam said.

Another target demographic for models like the HR-V are people who live in urban areas. Maybe they would like to buy an SUV for the first time, but wouldn’t want a huge one.

“I think a lot of city dwellers want a car that doesn’t take up a lot of space. The right package, a well-balanced vehicle for customers who want sufficiency without waste,” Tam said.

Traditionally, this smaller Honda crossover has been a big hit with female buyers. But this time around, Honda has redesigned the vehicle to appeal to a more male population of car buyers. Consequently, the shape being and appearing wider and more solid.

Smaller SUVs are so popular these days that automakers are adding new models left and right. A few years ago Chevy brought the Blazer back as a two-row crossover. The Blazer – the name of Chevrolet’s past – will soon be part of its electric future.

The all-electric Blazer SS will be released next year, part of a wide range of electric vehicles, but so far a quick video of the charging port and a still image are the only teasers released by Chevrolet.

Meanwhile, the regular Blazer got a facelift this year to stay competitive.

All car brands are trying to keep things fresh, as crossovers dominate the market, regardless of powertrain. Honda is slowly revamping its entire SUV lineup, with the HR-V leading the way.

If you’re among the majority of buyers in the market for a small crossover for their next vehicle, current and upcoming deals have never been better.

Firms competing with each other tend to improve competition.

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