Kia and Uber team up to give drivers in 20 European markets discounts on electric vehicles – TechCrunch

Uber and Kia Europe are teaming up to provide drivers in 20 European markets with offers to buy, lease, finance or lease Kia’s e-Niro and e-Soul, the rideshare giant’s latest initiative to reach its emissions targets.

Uber is committed to becoming a zero-emission mobility platform across Europe by 2030 and hopes to welcome up to 30,000 Uber drivers into Kia’s BEV lineup by the same year. Kia is the latest addition to Uber’s collection of automakers that offer their drivers discounted prices on electric cars. In May, Uber also announced a partnership with electric vehicle maker Arrival. to create an electric car specially designed for VTC drivers, and in September 2020, Uber has partnered with GM to offer Canadian and American drivers discounts on the all-electric Chevrolet Bolt.

Recent legislation adopted by the European Union aims to reduce carbon emissions by at least 55% by 2030, compared to 1990 levels. Uber’s partnership with Kia anticipates increasingly stringent emissions regulations on the continent. To keep pace, Uber is also aiming to have more than 100,000 electric vehicles on its European platform by 2025 and 50% of the kilometers driven in Amsterdam, Berlin, Brussels, Lisbon, London, Madrid and Paris in zero vehicles. program.

For its part, Kia hopes to use the partnership to popularize its BEVs as it prepares to launch 11 new electric models by 2026. The e-Niro crossover has a range of 239 miles and a lithium-ion battery that charges. in 54 minutes up to 80% on a DC fast charger. The e-Soul subcompact crossover, with a cute, boxy exterior, delivers up to 243 miles of range on a full charge.

But even with the discounts, the Kia models currently offered on PartnerPoint, Uber’s portal for London-based drivers looking for electric vehicles, are still quite expensive. Kia grants drivers a discount of around 8% on its vehicles to finance, against 13% on average at Nissan and even 22% at Hyundai. This means that Kia vehicles cost between £ 29,877.40 ($ 42 15,432) and £ 36,471.40 (51,457.86), which is roughly the same price as, if not more than one London driver’s annual salary.

Despite this, it appears that drivers are taking advantage of discounts and other incentives, like the 5% finance interest rate and the the Fresh air, which collects 3 pence (4 cents) per ride to cover the cost of an electric vehicle and has saved London drivers an average of £ 3,000 ($ 4,233), according to the company.

In London, more than 3.5 million trips have taken place in fully electric vehicles since the Clean Air Plan launched in 2019, according to Uber. Around 50% of new cars joining the London platform are now fully electric, compared to 8% of new vehicles in wider markets. Over the past year, the number of electric vehicles on Uber’s platform has grown from 700 to 2,100, and Uber wants to double that number by the end of the year.

With the announcement, Uber also announced plans to continue the expansion of Uber Green, which allows passengers to request a low-emission vehicle and drivers to get a 15% reduced service charge for each Uber Green trip. , across Europe in 60 cities by the end of the year. This feature is currently only available to any London cyclist starting their journey inside Zone 1, but Uber says now is the time for drivers to take advantage of lower running costs and greater potential for income through the program.

Uber drivers in Europe can find information about electric vehicle offerings through the driver app, direct mail and driver webinars, the company said. Vehicle prices do not vary depending on the location of the driver.

About Melanie Tweed

Check Also

Seven Cars for Seven Days (with an aviation editor’s touch)

Aviation editor Geoffrey Thomas travels back to the future to draw inspiration from his seven …

Leave a Reply

Your email address will not be published.