Tesla dominates BEV sales in January-April 2022

The fully electric car segment continues to grow in the United States and is not expected to change in the near future, despite the slowdown in the broader automotive industry.

Experian’s latest registration data (via Automotive News) indicates that the total number of new car registrations through April was down about 20% year-on-year. During the same period, battery electric vehicle (BEV) registrations increased 53% year-over-year, taking 4.4% of the market (vs. 2.3% a year ago) .

Registration data lags sales, by at least several weeks, but can be used as an approximation of sales, particularly because not all figures are publicly available (especially on a monthly basis).

Tesla remains the only BEV market leader strengthening its position from the first quarter of 2022, while fleeing its competitors in the premium/luxury segment (Tesla was already number 1 after the first quarter). The company rated 139,338 units, up 52% ​​from a year ago.

The next three largest BEV players in the US are Ford (11,751), Kia (11,483) and Hyundai (9,675).

BEV registrations in the United States – January-April 2022:

  • Tesla – 139,338 (up 52%)
    – Model Y: 64 173
    – Model 3: 56,525
    – Model S: 11,499
    – Model X: 7,141
  • Ford-11,751
    – Mustang Mach-E: 10,740
    – E-Transit: 908
    – F-150 Lightning: 103
  • Kia – 11,483
    – EV6: 7,303
    – Niro EV: 4,180
  • Hyundai-9,675
    – Ioniq 5: 8597
  • Nissan LEAF – 5,980
  • Audi – N/A, but “almost 10%” out of a total of 51,011, so up to 5,100
  • Volkswagen ID.4 – 3527
  • Mercedes-Benz EQS – 2,641
  • Chevrolet – 1,648 (down 88%)
  • Rivian R1T – 1145 (0 R1S)
  • BMW-611
  • Lucid Air – 582

We’re pretty sure we’ll see much higher numbers from other brands as well, particularly as many are just launching new electric models and/or ramping up production.

For example, later this year, General Motors should finally be back in shape, after an unfortunate recall of the Chevrolet Bolt EV/EUV and now the introduction of Ultium-based models. Volkswagen is preparing the local production of the ID.4 model.

Below we can take a look at how Tesla compares to premium/luxury brands.

US premium trademark registrations – January-April 2022:

  • Tesla: 139,338 (up 52%)
  • BMW: 106,339 (down 6.4%), including 611 BEVs
  • Lexus: 88,672 (down 18%)
  • Mercedes-Benz: 83,358, including 2,641 EQS
  • Audi: 51,011 (down 37%), “nearly 10%” of BEV

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